If you are a news publisher, website owner, or blogger, then it is very important for you to know what is Google News Transparency Policy. Because in the coming time, you are going to get a lot of work from this. Along with this, it is also important to know the role of the article and website level factors/signals in the Google News Transparency Policy.
Google News Updates: Will It Impact On Your Website?
For your information, I would like to tell you that Google says that publishers, website owners, or bloggers who write websites related to News will fully support them. Because the number of people watching Google News is more than 50,000 all over the world and out of which Google provides service to its users in 35 languages.
But Google will support you only if you properly fulfill the guidelines of Google WebMaster (Google Search Console).
If we talk about Google News, then it is a news aggregator service developed by Google. In which Google has taken out transparency policy some time back.
If you want to understand Google News Transparency Policy well, then you have to read this article till the end, only then you will get benefit from this article. Let’s first start with Google News Transparency Policy.
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Google News Transparency Policy
Google News Transparency Policy is for those publishers who publish information related to Google News on their website. These transparency policies were launched when Google published the Google Discover Feed policies in a new manual.
Google understands the needs of all its news publishers and users. For this reason, he keeps on changing his algorithm as well. When Google does a new update, it takes care of what kind of information can be useful to internet users to assess the performance and reliability of any website.
In order to assess all these news websites well, Google has launched Google News Transparency Policy. These policies will determine what is and isn’t eligible to appear on Google News and other News Surfaces, in addition to helping determine which news websites can be trusted to users.
Google News: Article-Level Factors
By using “article-level” factors/signals in the Google News Transparency Policy, Google can find out information that helps users get the context in detail about publishers covering articles and stories.
These publishers make users interested in their searched topic through their articles. When articles from these publishers are shown on Google discover, then they are effective in voice search. But this is possible only when the niche you will select for your article has been properly added by doing keyword research.
Both articles or news shown on Google Discover have been created to make the user experience better. The article-level factors/signals of the Google News transparency policy gives the address of the Google website owner as follows:
- Google can find the website owner writing the news from the article signature, which tells about the author’s specialty and credentials.
- The date of publication of the article means on which day the article was published, it can also be found out.
- Along with this, the labeling tells what type of article is, for example, the website is going to give “opinion” or “News”.
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Google News: Website Level Factors
“Website level” Factors/Signals have been added to the Google News Transparency Policy so that readers can understand the purpose of the website, its organizational structure, and the information required from it.
In simple words, when users do a topic on Google’s search bar, Google understands the intent of its users and places the same web pages in front of them which are absolutely relevant to the topic of the users. Then the users click on one of those suggested pages on the web page, then the work of website level signals starts. It provides readers with information related to that website.
If you want users to visit your website, then you have to do SEO of your web page well. Apart from this, for readers to spend maximum time on your website, you have to focus well on internal linking on backlinks. This will benefit you that if the bounce rate of your website is high, then it will decrease as well as the CTR will increase.
You can find out how Google measures the transparency of websites by reading the points given below:
- First of all, Google measures the generality of the information given in the website (such as content statements, editorial policies and standards).
- After that detects such information which is not relevant to the content.
- Finally, checks the images and videos used in the post. All these website levelfactors come in.
Principles Behind The Approach
Google says that “transparency” requires an approach that is thoughtful, yet dynamic with differences in resources, editorial philosophy, and local norms. Also, be adapted to reflect the evolving standards.
Google also believes that the global news ecosystem is developing further. Google launched transparency policies to ensure that it is inclusive and responsive to industry changes. Google has many principles that guide readers such as:
- Google News considers different sector and country-level expectations and practices related to transparency.
- Google has said that it can look at multiple inputs simultaneously and consider the breadth of editorial practices.
- Google also considers those information to clearly provide information to users.
If we talk about Google News, then it is present as an application on Android and iOS. It looks and works exactly like the Apple News App.
Conclusion: Google News Transparency Policy: Article & Website Level Factors
Friends, if we talk about Google’s news transparency policy for publishers, then Google wants to find out well about news websites from this policy. By doing this, the result will come out in front of Google that from which websites users are getting correct news and which websites are not. For this, you also have to pay attention to Technical SEO.
As you know now that Google News is an application that is available on both Android and iOS devices. If you write a news website then you have to make your website mobile-friendly. So that users can easily read your website on their mobile.
You will be surprised to know that it has been more than 20 years since Google News.
The article and website factors/signals in it are both very helpful to Google News Algorithm in analyzing any news website. With this, I hope that this article of mine (Google News Transparency Policy: Article & Website Level Factors) will prove to be effective for you.