If you are a Beginner Blogger then you must know this. That without indexing your website cannot rank in the search engine. When it does not rank, then traffic will not come on the website, due to which there will be no earning.
According to a study, Google’s bots include more than 5 Billion blog posts every month in Google’s SERPs i.e. index. But it is not as easy as it sounds, because it is very important for you to take care of many things. So that your blog post can be ranked quickly. For which you have to understand the topic of web indexing very well.
Have you got confused by hearing the name of Indexing here? Are you thinking that I am going to tell you about Book Indexing? So it is not like that at all. Here I will tell you about the indexing of the website. Which is indexed by Google’s bots after crawling.
I have told in this article, what is web indexing, why web indexing is important and how to improve indexing. Information about them is given in detail.
If you understand and read this article well, then you can easily improve the indexing of your website. Due to which the chances of ranking your website increase.
What Is Indexing?
Indexing, when Google’s bots crawl the web pages of your website, after that they analyze the content and save the index of your web pages in the search engine’s database. This process itself is called web indexing.
When indexing is done, the chances of your website ranking on the search engine increase, and traffic also starts increasing. Due to Search Indexing, the web pages of your website start showing on the Search Engine Result Pages.
Let me tell you an example. Just as there is an index in a book and when you have to go to a specific chapter in it, then you see its location from the index. Which is given to you in the form of page number in the book and with the help of which you can easily go to that chapter.
Similarly, indexing works on Search Engines. When a user searches for a keyword by going to the search engine. For example, suppose the user typed what is SEO? So the search engine shows the search result by detecting the information matching the keyword of that user from its database.
The posts which have more good information rank higher on the search engine. Now you must have understood what is Indexing? So let me now tell you why web indexing is important.
Why Indexing is Important for a Website?
When you have come to know that what is Indexing? But do you know why search indexing is necessary for the website? If you don’t know, then let me tell you.
Indexing is very important for a website. Because without indexing, no website can come on the result pages of search engines. If you want to bring your website in search results then indexing is very important for this.
When Google’s bots index the web pages of your website and save them in the search engine’s database, then your website starts showing in the search results of the search engines. Due to this Traffic Increase starts on your website and then gradually your website starts ranking high on Search Engine Result Pages (SERPs).
But you should keep in mind that only indexing will not rank your website. To rank, you have to prepare good content along with indexing, you will also have to do SEO optimization well.
How to Improve Indexing?
If you want to improve the indexing of your website, then for this you have to do SEO optimization of your website. You can improve the indexing of your website by doing On-Page SEO, Off-Page SEO, and Technical SEO.
I have told you 5 points here on which you have to pay more attention. These points are included in SEO optimization but are very important. which are as follows;
1. Write Quality Content
You can improve the indexing of your website by writing quality content. Because when a user searches a keyword on the search engine, the search engine shows the search result related to that keyword to the user. The same website ranks high in the search result whose content has quality.
Quality content has a great effect on both the search engine and the user. The content should be such that after reading the visitor can follow the process given in it. Visitors easily understand and share this type of content, which also increases traffic on your website.
Hyperlinking is also of great importance in improving the indexing of the website. When you do Internal Linking and Outbound Linking in the posts of your website, this leads to Traffic Increase on your website. When your website starts getting backlinks, then when Google’s bots crawl those websites and come to your website through that backlink.
so they understand that you, that post of the website is important and helpful for the visitors, hence the backlink has been given. Due to this, there is an Indexing Improvement of your website. You should also keep checking Broken Links on your website.
If any Broken Link is available on your website then you can fix it. Due to which there will be no traffic down on your website and the website will be able to rank on Search Engine.
3. URL Structure
You should make the URL of your website’s posts short. Because both Search Engines and Visitors can understand Short URLs by reading them well. Search engines index this type of URL very quickly, if you create this type of short URL, then Search Indexing Improvement starts happening.
You should also use Focus Keyword in the URL of your post, doing so increases your chances of ranking in Search Engine. Because large URLs have a bad effect on both visitors and search engines, you should make the URL of your post as short as possible. The best URL is considered to be the one whose structure is good.
If you want to improve the indexing of your website, then you have to improve the URL structure of your website’s posts. Now you must have understood how important it is to have a good URL to improve indexing in search engines.
4. Use Image and Video in Content
As you know, how much help images and videos help in understanding any content. You can make content attractive by using Images and Videos in your content. By looking at Visitor Images, it is easy to understand your content, which topic is related to that content, and what information is given in it.
But before using images in content, you have to optimize images. In Image Optimization, you can reduce the size of your images by compressing them, adjust their length, width by cropping, and Alt tag the images.
By doing Alt Tagging, Search Engine Images can be easily understood. Apart from this, you can also add videos to your content with the help of any third-party site like Youtube. If you directly upload a video to a post on your website, then the loading speed of the website will slow down due to the increase in size.
Visitors also like this type of post which contains images, videos, etc. And the search engine also ranks this type of content high in its search result.
If you have a business website and you want to target the public of a specific place or city, then you go to Google My Business and add your website there. In this way, if you do Local SEO then there is an Indexing Improvement of your website.
When a visitor in that specific place or city searches for a keyword on the search engine. If the keyword is related to your business, then your website is ranked high in the search result that the search engine shows to the visitor. For example, suppose you have a restaurant if you have added it to Google My Business.
So when a visitor from that specific place searches on the search engine, the best restaurant near me, then whatever restaurants are nearby at that place, they will be shown in the search result. If the user is near your restaurant then your website will show on the top in the search result. So now you must have understood what is indexing and how to improve web indexing.
Conclusion: What Is Web Indexing in 2021
If you have understood this by reading this article of mine carefully, then you must have known this. That is how important indexing is for the ranking of the website. You should always create unique and more informative posts. Because Google’s bots do indexing of this type of post very quickly and also improve ranking.
The main purpose of this article of mine is to improve the indexing of your website so that there can be a traffic increase on your website and your website can rank high in the search engine.
Because if the process of indexing is not done then your website is not shown in the result pages of search engines. When your website will not come in the search result then it is useless to post on the website.
That is why in this article I have given complete information about what is indexing, why indexing is necessary for the website, and how you can improve the indexing of your website. If you read this article and follow the important points mentioned in it, then you can also easily rank your website on Search Engine by improving your website’s indexing.